I'm calling on all wine lovers to have sake, instead of wine, for one night next week.
Friday, March 25 can be "Drink Sake Tonight."
How will this help? Japan's sake industry is one of the nation's most traditional, representative businesses.
Many small sake producers barely eke out a living as it is. With Japan facing reconstruction, premium sake will be a luxury that domestic buyers might forego. Buying Japanese sake will keep producers and exporters employed. Even one night of American wine lovers drinking sake for a change will help rescue at least one Japanese industry from this staggering blow.
I mentioned this plan to someone I know at JETRO, the Japanese export agency, and she said: "I heard many famous sake breweries have been broken in the earthquake and gone with the tsunami. Also, surviving breweries have been damaged. So, if you write about Sake, it helps and cheers up them (including me)."
I already try to drink more than my share of sake, but I'm just a little guy in my corner of the Internet.
So I'm calling on all my fellow wine and food writers to publicize Drink Sake Tonight on Friday, March 25.
If any restaurateurs want to hold casual benefit dinners, with proceeds to the Japanese Red Cross, I will maintain a list of those on my own blog, and I encourage all wine and food writers to post lists of such benefits for their own local communities.
It's not much, I grant you, but who among us has helicopters or freshwater processors? Drinking Japanese sake is something we can do, and I desperately want to do something.
Drink Sake Tonight on Friday, March 25. Tell your friends.