One such modern moonshine producer credits the 2008 financial crisis. "People were really getting back to basics," he said. "Instead of getting a triple infused apple martini at a high-end lounge, they were going to a local pub and buying a Jäger bomb and a beer."
Even more basic is moonshine, which is simply slang for clear, unaged whiskey.
Jaime Joyce's book "Moonshine: A Cultural History of America's Infamous Liquor" comes at a great time: it's either the crest of a movement, or the beginning of a bigger wave. It's an an entertaining history with the crisp pacing you'd expect from an editor at Time Inc. (Joyce's day job).
The urban hipness of moonshine is a huge shift from the entire history of the spirit, which was made for poor people who wanted cheaper hooch than what could be sold after federal tax was collected.
How is the distilling process here (a licensed Georgia plant) different from what people used to do in the woods? someone asked. Bullet Bob was quick to answer. "We're in a much cleaner environment," he said. "There's no dead possum in the mash."
So for the modern stuff, all you have to do is not screw up. Joe Michalek, founder of Midnight Moon distillery in New York, took some of his product to NASCAR driver Junior Johnson and some of his moonshining buddies, looking for an endorsement.
In true Appalachian style, they passed around a jar, each man taking a sip. Somebody mixed a bit of it with Coke. And as Michalek tells it, the response went something like this: "Damn, Junior. We've been trying to make liquor this good for 50 years."
Then the U.S. government needed to fund the Civil War. It taxed everything it could think of: parasols, pickles and preserved meats had their own specific taxes. Income tax began with a flat tax on certain professions: jugglers were charged double what dentists and lawyers paid. And the federal tax on liquor went from 20 cents a gallon in 1864 to $2 a gallon by 1868. That's $32.79 in today's currency, so it's easy to see how moonshine took off.
The center was the South, which hated the U.S. federal government anyway, and had 60 years of experience in whiskey making. But moonshining was nationwide, and not just rural: stills were broken up in New York City, among other places. This accelerated during Prohibition, when people made whiskey in their bathtubs.
After Prohibition was repealed, though, the South became the center of moonshining. The genesis of NASCAR was races between drivers whose main job was outrunning federal agents on the back roads at night with a trunk full of moonshine. The reasons were still somewhat economic, as moonshine remained cheaper than legal booze. But it also had become a respected profession and means of rebellion among the locals -- the movie "Thunder Road" still drew big audiences to theaters 25 years after its release -- and didn't begin to fade until the South discovered marijuana in a big way in the 1970s.
Like a Time magazine article, Joyce's book contains amusing asides in boxed text; my favorite is her top 10 songs about moonshine. She covers the Discovery TV reality show "Moonshiners," which amazingly purports to show illegal activities every week. (Can you imagine a show about meth producers? Oh wait, I watched that.)
A great book on wine can make you want to crack open a bottle. Joyce's book made me want a good Scotch, which is now cheaper than moonshine and is therefore my own Whisky Rebellion.