tag:blogger.com,1999:blog-9210235767643862872.post4392241396824443280..comments2024-03-18T04:47:16.199-07:00Comments on The Gray Report: Why don't wine companies boast about sales like movie companies?W. Blake Grayhttp://www.blogger.com/profile/17755307711801965966noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-9210235767643862872.post-62106404536541562502015-10-04T02:12:13.927-07:002015-10-04T02:12:13.927-07:00I would guess it's more a question of shelf-li...I would guess it's more a question of shelf-life. Contrast how long a wine can be sold vs. how long a single movie is in theatres. See also <a href="http://entertainment.howstuffworks.com/why-is-movie-first-week-box-office-important.htm" rel="nofollow">this howstuffworks.com article on box office importance</a>.Anonymoushttps://www.blogger.com/profile/17003098164490141482noreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-66422075588279527262015-09-07T10:12:39.746-07:002015-09-07T10:12:39.746-07:00Bob: I can raise both eyebrows simultaneously. But...Bob: I can raise both eyebrows simultaneously. But I cannot do The Belushi.W. Blake Grayhttps://www.blogger.com/profile/17755307711801965966noreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-8027833066756029722015-09-06T14:46:53.741-07:002015-09-06T14:46:53.741-07:00Or maybe it's consumed by regular folks who wa...Or maybe it's consumed by regular folks who want to unwind at the end of the day. <br /><br />Movie theaters have to pay a percentage of ticket sales to the studios, so those numbers are in the hands of the people who benefit from publicizing them. If ticket sales info was seen as a proprietary trade secret, like sales volume must be for retailers, the equation might change. David Christensenhttps://www.blogger.com/profile/08935863718717951312noreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-28242456965199578222015-09-03T21:01:52.311-07:002015-09-03T21:01:52.311-07:00Syndicated data market research firms such as IRI ...Syndicated data market research firms such as IRI and ACNielsen track unit volume wine sales through grocery stores and "big box" retailers.<br /><br />And Marvin Shanken's Market Watch trade magazine annually publishes each April its "Spirit & Wine Hot Brand Awards" report that gives 9-liter case unit volume sales for leading wine brands.<br /><br />(Not accessible onAnonymoushttps://www.blogger.com/profile/09537737782259421612noreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-23684927417428785842015-09-02T08:49:48.561-07:002015-09-02T08:49:48.561-07:00Given Franzia bag in the box sells is about 14% of...Given Franzia bag in the box sells is about 14% of the gallons of wine consumed by americans in any given year with about 22% of the total gallons in BIB and about 1/3 of wine being sold in 1.5 liter bottles is nearly half of wine consumed by nobodies who don't think?.APREMAThttps://www.blogger.com/profile/17718359798162455694noreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-85499563060572302162015-09-02T05:52:20.702-07:002015-09-02T05:52:20.702-07:00I don't know anything about the movie business...I don't know anything about the movie business, but I assume that it's not too difficult to track overall sales volume, maybe because of the small number of movie theater chains. Even with modern technology, it might be difficult to track short-term wine sales.Bob Rossihttps://www.blogger.com/profile/08349830722788278723noreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-55834497763960583212015-09-01T09:48:20.882-07:002015-09-01T09:48:20.882-07:00I know that's generally true of most wines, bu...I know that's generally true of most wines, but is it really true of wines like Barefoot and Apothic Red? Do people who drink those really think they're getting something exclusive?W. Blake Grayhttps://www.blogger.com/profile/17755307711801965966noreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-55152695943679152612015-09-01T06:36:06.536-07:002015-09-01T06:36:06.536-07:00The problem is that, no matter how true it is, no-...The problem is that, no matter how true it is, no-one wants to think that wine is produced in bulk.<br /><br />If you publicise the volume in which a wine is made and sold, it immediately becomes less special. There is no scarcity value in a film (your analogy), but if a wine is scarce, then it becomes more sought-after (and often more valuable).<br /><br />That's why, instead of publicising CJ and PKhttps://www.blogger.com/profile/08743247135751030954noreply@blogger.com