|Erich Pearson (Photo by Steven Krause)|
California wine country is rapidly becoming California cannabis country. Will the two intoxicating cash crops compete for prime vineyard land?
There is very little experience in answering this question because marijuana has never been legally cultivated for recreational use. It has been grown where it could be grown (like greenhouses), not where it could be best
Plus, there is no UC Davis for marijuana. Perhaps there will soon be a university research program devoted to cultivating cannabis for pleasure, but right now there's not even a word like "viticulture" ("cannaculture" doesn't have the same ring.)
I want to say this up front: I am licensed to ill in the great state of California, and I inhale. I have spoken to business writers who are covering the burgeoning marijuana industry but disavow any use of the product. I enjoy marijuana, as I enjoy wine, and that will inform my own (burgeoning?) coverage. Do you want to read wine stories from somebody who doesn't swallow?
I wanted to answer several questions about the terroir of marijuana. It took me some time to find someone to speak on the record. Erich Pearson is CEO of Sparc, a cannabis dispensary in San Francisco. You will see him quoted many places because Pearson is willing to be the face of an industry that has been in the shadows.
Sparc has a lease on a 400-acre farm in Glen Ellen, one of the warmer spots in Sonoma County, where the plan is to grow biodynamically. Here's an edited version of our conversation about the terroir of marijuana
The Gray Report
: What was your farm before?
: This was an old turkey farm. 40,000 turkeys at one point roamed these 400 acres. Their eggs were harvested and sold to make hatchlings. Currently it's about 2 acres of organic tomatoes. It's about 15 acres of free range organic beef cattle. And it's about 300 acres of free range chickens. Most of those vegetables and chickens go directly to a farmers' market. That is not us. That is our co-tenants. But we need livestock to grow biodynamically. We don't want the chickens in the marijuana fields during the year. We will allow the animals into the field and the cover crops in the winter.
: What's the soil like?