|Me as a sake judge, with a pre-pandemic haircut|
Does what's on the label matter?
I think it does matter, which is how I fell into a two-month-long rabbit hole regarding a sake for which I paid less than $20 and immediately demanded a refund (which I got) -- without even opening it.
This is the tale of Ban Ryu sake, made by 242-year-old Eiko Fuji Brewery in Yamagata, Japan and imported to the US by Joto Sake. But really it's the tale of me: not as a writer and journalist, but as a demanding and obstinate consumer.