tag:blogger.com,1999:blog-9210235767643862872.post7298805696763668457..comments2024-03-18T04:47:16.199-07:00Comments on The Gray Report: Medals in wine competitions allow wineries to make more moneyW. Blake Grayhttp://www.blogger.com/profile/17755307711801965966noreply@blogger.comBlogger11125tag:blogger.com,1999:blog-9210235767643862872.post-24036105110089396742018-01-16T05:23:52.970-08:002018-01-16T05:23:52.970-08:00Pretty much everyone gets a bronze for just showin...Pretty much everyone gets a bronze for just showing up :)Becca Yeamanshttps://www.blogger.com/profile/02810176515703973096noreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-12887508419826576702018-01-15T10:13:52.586-08:002018-01-15T10:13:52.586-08:00Thank you Becca, that study is worth noting.
I kn...Thank you Becca, that study is worth noting.<br /><br />I know I'm not the normal consumer, but when I see a bronze medal (not silver) I tend to think less of the wine. I judge at some competitions where a bronze denotes a wine of some merit, but if I were a winery, I would keep those bronzes in an office and not put them on the label.W. Blake Grayhttps://www.blogger.com/profile/17755307711801965966noreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-15039888131710771182018-01-15T05:25:32.516-08:002018-01-15T05:25:32.516-08:00There was a study published last year (from a NZ g...There was a study published last year (from a NZ group) that also highlighted the influence of medals on wine labels: http://www.academicwino.com/2017/04/wine-awards-purchase-behavior.html/<br /><br />"This study suggests that while there is skepticism over putting wine awards on a bottle, everybody uses them in some way to make a decision in the wine purchasing process. However, exactly Becca Yeamanshttps://www.blogger.com/profile/02810176515703973096noreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-65272549990537802722018-01-14T05:47:22.468-08:002018-01-14T05:47:22.468-08:00Bob, I was thinking of European, primarily French,...Bob, I was thinking of European, primarily French, wine competition medals. Although I rarely drink California wine, I don't recall seeing medals from California wine competitions on bottles on store shelves. I'm not sure why that is, since I assume there are plenty of California competitions.Bob Rossihttps://www.blogger.com/profile/08349830722788278723noreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-32396624724414597872018-01-14T00:46:25.743-08:002018-01-14T00:46:25.743-08:00I have cited this research before, and do so again...I have cited this research before, and do so again now.<br /><br />A high percentage of consumers have no firm idea what brand and specific bottling wish to buy when they walk into a grocery store to buy alcoholic beverages.<br /><br />Excerpt from MediaPost<br />(December 8, 2016):<br /><br />“40% Of Alcohol Beverage Buyers Make Their Decisions In-Store”<br /><br />Link: http://www.mediapost.comBob Henryhttps://www.blogger.com/profile/09099196210297757292noreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-87310599571273132802018-01-14T00:36:57.547-08:002018-01-14T00:36:57.547-08:00As cited last year in one of Blake's blog piec...As cited last year in one of Blake's blog pieces: Wine Opinions survey on what influences wine purchases,<br /><br />Exhibit:<br /><br />https://1.bp.blogspot.com/-ZgHHdvhpGvg/WJvNd5wYcyI/AAAAAAAAGvU/87oXLHPBmSwICHyxOyp6dafu0EJAlReAQCEw/s1600/influences.tiff<br /><br />No mention of wine competition medal awards.Bob Henryhttps://www.blogger.com/profile/09099196210297757292noreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-71926168341457856612018-01-14T00:34:00.375-08:002018-01-14T00:34:00.375-08:00Bob R:
Out here in Los Angeles, when I walk into ...Bob R:<br /><br />Out here in Los Angeles, when I walk into a grocery store or a wine chain store (e.g., BevMo or Total Wine) or a fine wine store, I don't see bottles affixed with wine competition medal stickers.<br /><br />Maybe medal awards have more sway outside of California?<br /><br />~~~ BobBob Henryhttps://www.blogger.com/profile/09099196210297757292noreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-70615736483288126092018-01-13T06:05:36.323-08:002018-01-13T06:05:36.323-08:00I'll agree with most of what you said, except ...I'll agree with most of what you said, except for the independent wine stores part. The best of those don't post such shelf talkers, or any shelf talkers at all.<br /> As to medals, I agree that shops generally don't post shelf talkers about that, but the medals do appear as stickers on the bottles. That's one of the things I pay attention to, although I take them with a grain (Bob Rossihttps://www.blogger.com/profile/08349830722788278723noreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-42360839681909281912018-01-13T02:11:00.389-08:002018-01-13T02:11:00.389-08:00The Los Angeles County Fair has been the host of t...The Los Angeles County Fair has been the host of the Los Angeles International Wine Competition for decades.<br /><br />Last year 3,001 wines from 999 wineries were submitted for judging.<br /><br />There were a total of 177 Best of Class Awards, 661 Gold Medal Awards, 1,248 Silver Medal Awards and 670 Bronze Medal Awards.<br /><br />Did any of this news make the Los Angeles Times "Saturday&Bob Henryhttps://www.blogger.com/profile/02089688073031173053noreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-36148859179333441102018-01-13T02:00:06.588-08:002018-01-13T02:00:06.588-08:00Walk into a mainstream grocery store chain and per...Walk into a mainstream grocery store chain and peruse the wine bottles on the shelf.<br /><br />See any "shelf talkers" touting wine competition awards won?<br /><br />Nope. They are forbidden as perceived visual clutter.<br /><br />Walk into a BevMo store, and peruse the wine bottles on the shelf.<br /><br />See any "shelf talkers" touting wine competition awards won?<br /><Bob Henryhttps://www.blogger.com/profile/02089688073031173053noreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-67019779251976048202018-01-12T08:03:19.103-08:002018-01-12T08:03:19.103-08:00I do pay attention to medals, at times. There are ...I do pay attention to medals, at times. There are certain competitions that I tend to attach more weight to. For example, the Concours General Agricole, and certain regional competitions in France. I don't think I'd attach too much weight to the competition represented by the medal in your post, although my feeling is often: Well, somebody clearly likes it.Bob Rossihttps://www.blogger.com/profile/08349830722788278723noreply@blogger.com