tag:blogger.com,1999:blog-9210235767643862872.post8125115648517559460..comments2024-03-18T04:47:16.199-07:00Comments on The Gray Report: What is a 90-point wine?W. Blake Grayhttp://www.blogger.com/profile/17755307711801965966noreply@blogger.comBlogger37125tag:blogger.com,1999:blog-9210235767643862872.post-19040028004394027422011-02-24T03:28:29.361-08:002011-02-24T03:28:29.361-08:00Thanks for post. Actually I was not aware about 90...Thanks for post. Actually I was not aware about 90 Point wine. Very Informative ArticleAnonymoushttps://www.blogger.com/profile/05736373447977609920noreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-30288533868591648902011-02-23T09:57:06.034-08:002011-02-23T09:57:06.034-08:00Dear ColoradoWinePress,
Consumers are lazy? Cons...Dear ColoradoWinePress,<br /><br />Consumers are lazy? Consumers are the ONLY reason why the wine trade can even exist! So don't be surprised if they do whatever they bloody well want.<br /><br />I know you are not very bright, but think about it hard and you will know it is true.<br /><br />I also hate to burst your geeky little bubble, but the reason why consumers are focused on the pts Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-65740275428216503112011-02-22T08:56:00.796-08:002011-02-22T08:56:00.796-08:00Judging a wine for a rating in a publication or a ...Judging a wine for a rating in a publication or a competition is a subjective thing. The taster is not necessarily the same person from day to day, his or her frame of reference will subtily change and so will the scores. I seriously doubt if a reviewer or judge would give the same wine the same score, especially using a 100 point scale, from on day to the next. Many tastings include numerous Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-87100663845174043272011-02-18T11:30:20.784-08:002011-02-18T11:30:20.784-08:00Wines with 90s are viewed as 'A' wines. 8...Wines with 90s are viewed as 'A' wines. 89s are 'B' wines. Just like high school.<br /><br />100 point scale is like the American education system while the 20 point scale was used because it is the French system.<br /><br />What 90 points means for me as a retailer is that THIS WINE WILL SELL WITHOUT MY EFFORT. 89 points means it will be a 'hand-sell.'Austin Beemanhttp://www.austinbeeman.comnoreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-84920644276539770582011-02-18T10:36:02.813-08:002011-02-18T10:36:02.813-08:00Christian: Using what standard did the older Napa ...Christian: Using what standard did the older Napa Cabs win?W. Blake Grayhttps://www.blogger.com/profile/17755307711801965966noreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-68648784156923499912011-02-18T09:34:42.004-08:002011-02-18T09:34:42.004-08:0088-89pt wines are bargains
Taste very much like 9...88-89pt wines are bargains<br /><br />Taste very much like 90pt wines but are cheaper<br /><br />I target thenAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-60962278949320171882011-02-17T20:58:40.190-08:002011-02-17T20:58:40.190-08:00"Touching on the high involvement, high frequ..."Touching on the high involvement, high frequency consumer, do you have any research into their being affected by 90 vs 89, all other things being equal (varietal, AVA, etc)?"<br /><br />No, but I'd love to run that experiment. I have a website (www.fullglassresearch.com) with some commentary, but I am appallingly slow to update it. I ran one entertaining experiment pitting stodgy Christian Millerhttp://www.fullglassresearch.comnoreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-33778504988583245332011-02-17T14:38:48.258-08:002011-02-17T14:38:48.258-08:00"Nine-Oh, or no go!""Nine-Oh, or no go!"Mike Duffyhttp://blog.winerywebsitereport.com/noreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-77665055824606970842011-02-17T12:32:59.008-08:002011-02-17T12:32:59.008-08:00Define a 90 point wine with words? "You go, v...Define a 90 point wine with words? "You go, vino"Courtney Cochranhttp://www.courtneycochran.comnoreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-55725691065512343152011-02-17T12:06:12.982-08:002011-02-17T12:06:12.982-08:00Ah. My misunderstanding on Costco.
Touching on t...Ah. My misunderstanding on Costco.<br /><br />Touching on the high involvement, high frequency consumer, do you have any research into their being affected by 90 vs 89, all other things being equal (varietal, AVA, etc)?<br /><br />And, if you have a blog, the answer is there, and I'm just not reading it, sorry:)Threeboysnoreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-42072962493011347962011-02-17T12:02:45.027-08:002011-02-17T12:02:45.027-08:00It's very simply, really.
A 90 point wine is ...It's very simply, really.<br /><br />A 90 point wine is a wine with logarithm 1.3745329845424927e+51 with a base of 3.7.<br /><br />I mean... ***duh***!<br /><br />;-)1WineDudehttp://www.1winedude.comnoreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-57503041036708780272011-02-17T11:44:39.068-08:002011-02-17T11:44:39.068-08:00"I don't know if the Costco buyer has tha..."I don't know if the Costco buyer has that research, but she certainly has that philosophy." <br /> Indeed, that's the point I was trying to make. There is a lot of self-fulfilling or circular logic around this topic. <br /><br /><br />"I think that the general consumer doesn't take into account AVA..." <br /> Broadly true for all wine consumers, but research Christian Millerhttp://www.fullglassresearch.comnoreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-66846043725881376382011-02-17T11:34:36.310-08:002011-02-17T11:34:36.310-08:00Christian,
I don't know if the Costco buyer ha...Christian,<br />I don't know if the Costco buyer has that research, but she certainly has that philosophy. No 90, don't even present it. I have experienced it many times. And when one of my wines does garner a 90, I am suddenly in demand with her.<br /><br />In my response, same variety is assumed. I think that the general consumer doesn't take into account AVA, perhaps winery, Threeboysnoreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-48849751884293860212011-02-17T10:06:11.233-08:002011-02-17T10:06:11.233-08:00Christian: I was hoping you'd stop by. (For th...Christian: I was hoping you'd stop by. (For those who don't know, Christian is the director of Full Glass Research.)<br /><br />Do you have anything on this topic? Feel free to email me privately if you prefer.W. Blake Grayhttps://www.blogger.com/profile/17755307711801965966noreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-35570424247623630282011-02-17T09:20:43.709-08:002011-02-17T09:20:43.709-08:00When people ask me how many points a particular wi...When people ask me how many points a particular wine that I made has garnered I always tell them 'my Mom gives it a 90', no matter what anyone else has said about it!Francly Speakinghttps://www.blogger.com/profile/00613155539245736052noreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-85872170256430081722011-02-17T09:00:47.868-08:002011-02-17T09:00:47.868-08:00"My Costco buyer will not entertain a new ite..."My Costco buyer will not entertain a new item that doesn't come with a 90pt score." <br /> Does he or she have properly controlled research that shows demand among Costco consumers drops significantly under 90pt barrier? I'll bet a 90 point wine they don't. <br /><br /> "They see two wines, same price with a shelf talker of 89 & 90, they are going right to theChristian Millerhttp://www.fullglassresearch.comnoreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-4700999568326715392011-02-17T08:24:15.155-08:002011-02-17T08:24:15.155-08:00In the wine selling business, it is a binary scale...In the wine selling business, it is a binary scale. While the retailer may recognize the 1 pt difference in the wine quality, they certainly recoginze the 1 pt difference in sales. My Costco buyer will not entertain a new item that doesn't come with a 90pt score. No exceptions. I will tell the brand managers that I deal with to not even produce a piece of point of sale with anything lowerThreeboysnoreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-40405931899952216992011-02-17T08:14:46.687-08:002011-02-17T08:14:46.687-08:00It's easy: in school, 90% is a A-. :)It's easy: in school, 90% is a A-. :)Mike Duffyhttp://blog.winerywebsitereport.com/noreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-88173448680224095452011-02-17T06:29:37.124-08:002011-02-17T06:29:37.124-08:0090 points is validation for the consumer... much l...90 points is validation for the consumer... much like Maggie said, they feel that it hedges their bets. A local retailer that I buy food (but rarely wine) from has a display of wines labeled 90 points and over, $20 and under (or something along those lines) and it's easy to see that those wines move the fastest. They have clever names for the rest of their selections as well to make sure Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-44047226799320589782011-02-16T16:48:38.282-08:002011-02-16T16:48:38.282-08:00Sommeliere: Again, it's not what I know that m...Sommeliere: Again, it's not what I know that matters ... it's what consumers think. If everyone drank what I liked, well, that would suck because I'd never get any of it.W. Blake Grayhttps://www.blogger.com/profile/17755307711801965966noreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-82988084027615937232011-02-16T16:09:24.279-08:002011-02-16T16:09:24.279-08:00When Tanzer gives a wine an 89 score, I am out the...When Tanzer gives a wine an 89 score, I am out the door to buy it.<br /><br />This subject has been discussed many times and you, Blake, should know that it depends on who is doing the reviewing.Sommelierenoreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-56471189037344653492011-02-16T14:40:42.296-08:002011-02-16T14:40:42.296-08:00language is not enough to describe a wines value t...language is not enough to describe a wines value to anyone. There has to be multiple avenues for the winery, restaurant, consumer and distibutor to differientiate a wine.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-91179230151015847312011-02-16T12:37:55.802-08:002011-02-16T12:37:55.802-08:00Maggie: Yes. If retailers are advertising "90...Maggie: Yes. If retailers are advertising "90-point wines" as a category, like "sparkling wines" or "fortified wines" or whatever, it's worth knowing what the message being sent and received is.<br /><br />I don't know if anyone has ever done a consumer survey on this question, but if so I would love to see it.W. Blake Grayhttps://www.blogger.com/profile/17755307711801965966noreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-28960257941498344382011-02-16T12:22:21.999-08:002011-02-16T12:22:21.999-08:00If I magic myself into the brain of a consumer sho...If I magic myself into the brain of a consumer shopping for a 90 point wine, this is what I hear:<br />I need a wine that is guaranteed not to be a waste of money, wine isn't cheap and I can't risk getting a disappointing bottle. I also need to find a wine that will impress my friends - I don't want to be the person who brings the lamest wine to the dinner party on Saturday, what Maggienoreply@blogger.comtag:blogger.com,1999:blog-9210235767643862872.post-38023269506890897362011-02-16T12:22:11.088-08:002011-02-16T12:22:11.088-08:00If I magic myself into the brain of a consumer sho...If I magic myself into the brain of a consumer shopping for a 90 point wine, this is what I hear:<br />I need a wine that is guaranteed not to be a waste of money, wine isn't cheap and I can't risk getting a disappointing bottle. I also need to find a wine that will impress my friends - I don't want to be the person who brings the lamest wine to the dinner party on Saturday, what Maggienoreply@blogger.com