This year, he sent out an email saying he was done with that.
"I would be in my office the entire day fielding orders via email, tweets and posts... 13+ hours of very little human contact doing nothing but typing on my keyboard. Don't get me wrong it is a hugely successful marketing game to play, but I was never at all into Xbox or PlayStation. I like people. I like hearing their voices. I like seeing their faces.Not only that, he basically shut off Internet wine sales:
So today I'm going back to 1986.
That's when it all started for me. No laptop, no cellphone, no iPad, no iWatch, no Constant Contact, no Facebook, no Twitter, no WIFI... and certainly no Cyber Monday. Yup, today everything is full price here at FranksWine." (bold is mine)
"There's nowhere to click on this email. Kinda crazy, huh? It's like a dead-end street."
I read this and thought, how's that going to work, a non-sale on the busiest discount week of the year?