|ZAP. Courtesy Alder Yarrow/Vinography.|
They taste as many wines as they can, mostly without food. They bounce from this Pinot Noir to that Zinfandel to that Cabernet Sauvignon. They don't have an entire glass, or even half a glass, of anything.
They crowd around the table of the wine with the highest price, fighting to get their glass poured into.
Maybe they learn to describe wines using Ann Noble's aroma wheel. Maybe they learn a producer or two that they like, more because of a personable pourer than the quality of the wine.
We like to think that wine tastings are a great way to teach people about wine. But what messages do they really send?
* You can understand any wine in a sip or two
* Drink 'til you can't take any more, then drink more
* More expensive wine is more desirable
* Wine isn't food. It exists in its own universe.
If wine producers don't like these messages, they need to consider the way their wine is presented at events.