Thursday, November 15, 2018

Trump, tariffs, and trade barriers to U.S. wine in France: the real facts

Annoyed by French President Emmanuel Macron's ability to stand in the rain and honor World War I dead, our own President Donald Trump tweeted about unfair trade barriers that have prevented French people from drinking more U.S. wines:
A clutch of Francophiles hit social media in the aftermath because they hate Trump and assume he's wrong about everything. But he's not. He's a little off base, because tariffs are not the issue, but this is not a bad tweet by Trump's standards. Let's look at the real facts.

1. Trump starts off absolutely correct. France does make excellent wine, and so does the U.S. Don't lose sight of that.

2. French people would drink U.S. wine if it were cheap enough -- at the low end. Don't kid yourself about the glories of Burgundy and the Jura blah blah blah. French farmers have been overturning tanker trucks bringing cheap bulk wine from Spain because that wine has been taking away their market.