|Data courtesy U.S. Beverage Alcohol Forum|
I noticed recently that even without Yellow Tail, Australia still ranks in the top 6 sources of foreign wine. Today I decided to crunch the numbers a little further.
What if I took all of the top 25 brands out of the wine import numbers? Who are our largest sources of wine then?
The implication is that these countries are selling us a lot of small-production wine, perhaps artisanal. So who do you think it is? You might be surprised.
First, here are our 8 largest sources of imported wine, all brands included (numbers in gallons).
But Italy has a lot of big brands; 12 of the top 25 (did you think Riunite would still be in the top 5)? Italy's 12 top-25 brands outsell Australia's 5 top-25 brands, including Yellow Tail, by 27%.
France has no top-25 brands, not in this country. That might be different in the UK. But we buy more Real Sangria than we buy of any single French wine brand.
Next, I've removed the top 25 brands. See who's No. 1 now?
Sometimes the data tells you things you didn't expect. This represents some American companies bringing Argentine and Chilean wine in under their own labels. Of course, they do that with Australia too.
But it's also a whole lot of Malbec. Were you surprised?