|Tito Beveridge: A man and his vodka|
Vodka is easily America's favorite spirit. United used to serve Absolut vodka.
Earlier this year, Absolut told the airline, we don't want to make those little bottles anymore. Too much trouble. So Absolut walked away from the contract.
Doug Frost, the MW who oversees United's wine and spirits program, told this story with astonishment. United offered to pay more; Absolut wasn't interested. The Swedish vodka maker simply didn't want to deal with miniatures. Seems insane.
Frost considered Finlandia and Skyy as replacements, but picked Tito's Handmade Vodka because he says he wanted something a little edgier.
So now, while vodka is usually the least interesting spirit on any drink list, with apologies to Bombay Sapphire gin, vodka is the most interesting spirit on United.
Tito needs to learn how to say, "Thank you very much!" in Swedish.