|Joel Peterson has to go to ZAP, but I stopped going a few years back|
At its peak 5 years ago, ZAP attracted 10,000 Zinfandel lovers to San Francisco, where they sampled 16% alcohol Zins without spitting until they were a loud, red-faced, staggering mob.
This year, the organizers hope to cut that crowd in less than half.
Next year, ZAP will not have a single big room of sweaty drunks elbowing their way toward the Ridge and Ravenswood booths. The public tasting is being split into three tracks, each in a smallish room, and each ticket is only good for two hours.
It would be nice to report that ZAP is changing because the ZAP board realized what a horror it had become. The irony is, they did realize it, but that's not why they're changing.