|Josh Jensen, American winemaker|
The term, that is. He went on a rant about it at In Pursuit of Balance earlier this week. He says "domestic" is a mildly insulting term, associated with household servants.
He says the equivalent would be to say "foreign" wine, rather than "imported." "When I first started making wine, Jack Davies at Schramsberg used to call European wines 'foreign' to make a point," Jensen said.
The term Jensen prefers for wines like his is "American wine."
Jensen says he has complained to restaurants that they should change their wine lists to read "American," not domestic.
"I ran down a list of our top 40 distributors," Jensen said. "35 of them used the word 'import' in their name. None of them used the word 'domestic'."
I think Jensen has a point. Words have power. I don't know if "domestic" still has the "Downton Abbey" feeling he's talking about, but when I roll it around in my head, it does feel lower in quality than "American."
Try it. Say it out loud. "Would you like a domestic Pinot Noir?" Now, "Would you like an American Pinot Noir." Try it with cars, with grapefruits, with any product.
Josh, you won me over: no more "domestic wine" for me, except in trade stories. But I don't care what you call yourself on your website, I'm not going to call you "generalissimo."
Readers, what do you think?