Today is a perfect day to get swept away by a glass of our delicious Barefoot Moscato!! #MoscatoMonday pic.twitter.com/3WNlzB7YxB
— Barefoot Wine (@BarefootWineCA) July 28, 2014
Here are the top 10 wineries Monday on Vin Tank's "Winery Social Index":
1. Four Cousins (South Africa)
2. Barefoot Cellars
3. Wine Sisterhood
4. Biltmore (North Carolina)
5. Castello di Amorosa (
6. Chateau Ste. Michelle
7. South Coast Winery (Temecula)
8. Iron Horse Vineyards
10. Tarara Winery (Virginia)
The top 10 apparently is calculated using Facebook likes and Twitter followers.
I'm constantly reading boring blog posts about the wine industry and social media. This list is a pretty good demonstration of the value of it.
My readers, for the most part, are wine savvy. How many of these brands would you spend your own money on?
Chateau Ste. Michelle makes great value wines. I might buy an Iron Horse bubbly. The rest of them?
The ratio is the same through the rest of the top 50. There are about 8 of the next 40 that I would spend my own money on, even though many are not expensive wines. I think I'll make fewer enemies today by not revealing which 8. Go look for yourself and come up with your own number.
So apparently wineries' social media may have value for wine sales -- but not so much for wine lovers.