|From the CSWA website. How can 57% of the state's wines be sustainable when only 14% of vineyards are?|
I wrote a 1000-word essay about the arsenic-in-wine story. My main conclusion was that I wasn't bothered by the recent revelations about arsenic, as long as there was no greenwashing.
Then I discovered there is plenty of greenwashing, as more than 2/3 of the wines listed in the lawsuit are made by "certified sustainable" wineries.
Hey Fetzer, how'd that arsenic get in your Moscato and Pinot Grigio?
Take a look at Trinchero Family Estates' lengthy, beautiful TFE Green section of its website. Fun quote: "Trinchero is a leader and has taken a key role in educating other wineries about the environmentally friendly practices it has honed over the decades." -- The Wine Institute.
The website says, "At Trinchero Family Estates, 'going green' is more than just a catchphrase -- it's a way of life."
Hey Trinchero, how'd that arsenic get in your Bandit, Menage a Trois, Seaglass, Sutter Home and Wine Cube wines?
|Made by a Certified Sustainable wine producer!|
A thought from my original post: I'm not shocked when the cheapest wines on the bottom of the supermarket shelf turn out to be industrial products. Just don't tell me that they're something they're not.
Erika Szymanski tweeted, "sustainable doesn't equal healthy." True, but with grocery stores and wine lists boasting about their "organic, biodynamic and sustainable wines," do most people know that?
I don't think most consumers expect "certified sustainable" to mean "sustainably profitable by any means necessary."