If you want to compare it to EU states, Hungary is the closest match in size and population. The only Bulgarians I had heard of before visiting were Christo the artist/opportunist and bad-tempered soccer star Hristo Stoichkov.
a judge at the Concours Mondial de Bruxelles, the world's largest wine competition, and then on a short and uninformative wine tour that took us to just two large industrial wineries in two long days (we also saw a monastery and a rose oil factory). So even by the standards of blogging, I don't know a hell of a lot about Bulgaria. But the odds are extremely good that, except for Ms. Nelly Nedeva reading this in Plovdiv, I know more than you. So here's what I know.
1. Bulgaria claims to have been the world's second-largest wine producer in the 1980s. Can you imagine? It's the size of Ohio and it made more wine than Spain, Italy or the US? In the Soviet era Bulgaria was tasked with providing wine, leading to some enormous wine factories where some of the equipment is still in use. Production dropped off a cliff after the end of Communism, but is rapidly rising, up more than 50% between 2011 and 2014, according to the Wine Institute. But still Bulgaria is now only 21st in the world, just behind Ukraine.
2. Like production, wine consumption is skyrocketing in Bulgaria, doubling in just three years from 2011 to 2014, according to the Wine Institute. At 20.6 liters per capita, it's still on the low end for a European wine producing country, a little less than Spain and New Zealand, but Bulgarians drink twice as much wine per capita as the US.
|Domaine Boyar. If there are beautiful wineries in Bulgaria, I didn't see them|
5. Artisanal wine is hard to find.
6. Bulgaria doesn't seem to have a treasure trove of indigenous varieties like nearby Georgia, but there are a few. The most interesting is Mavrud, a red grape, which is too often blended or submerged in new Bulgarian oak, of which the locals have too much pride.
7. French varieties have colonized the vineyards; Cabernet Sauvignon is the most planted grape. Many wineries blend indigenous grapes with French varieties, which yields generic results, though that may be the goal.
8. Most times when you read a wine story, the underlying statement is, and almost has to be, "Buy this wine, you'll like it." But I'm stymied here. If you're looking for an acceptable red blend and you see a Bulgarian wine in your local supermarket, go ahead, they deliver price performance.
However, if you are a wine lover, only a couple of wines I tried out of the 80 or so I was force-fed would I recommend seeking out.
doesn't seem available outside Bulgaria. That's a shame, as the winery looks very modern on its website and I mean that in the best way. The Excentric Mavrud is, for Bulgaria, very eccentric -- a single-vineyard wine made with graceful restraint. It was the only bottle that I eagerly finished, and it costs just $7.50. But is it worth flying to Sofia?
9. Did I say "force-fed?" Some Bulgarian wineries were so excited to have foreign guests that they wanted to make sure we tried all their wines during dinner. Like, every existing vintage. Others, alternately, didn't want us to taste their expensive wines ($30 US is pricey) for God knows what reason. One winery proudly displayed a Grand Gold Medal from the Concours Mondial for the previous year's Chardonnay, but didn't want to pour it for us, reasoning that it already had a Grand Gold Medal so why did we need to taste it? (This wine cost $8 US.) People were really sincere and nice, but hosting the international wine press will require a learning curve.
|We had already eaten some post-meal meat when I took this|
11. Chefs don't use many spices. You do get some garlic, but otherwise ... when I got home I ordered Chinese food and shook a bunch of Old Bay on my salt baked squid, and sighed with pleasure.
12. Would I recommend a visit to Bulgaria? Well ... most people go for the skiing, but I don't ski. Some go for the Black Sea beaches. Food and wine is really cheap: a group of us had a fine meal of simple grilled meats, more than we could eat, with deftly roasted potatoes at a riverfront restaurant for less than 15 Euros per person. And Bulgaria is the world's largest producer of rose oil. I didn't bring any wine home, but thanks to the souvenirs I did buy, my world literally smells like roses.