|The face of the Plum|
David Koretz, president of the company that makes the Plum, asked to meet me in person after reading the story and complaining about it in the comments. I'm an old-school journalist at heart who believes you should stand behind your work, but I insisted on meeting in a public place and telling friends where I was going. I was not planning to offer to make any changes to the story, so I expected to be harangued for a while and eventually to say, "I've got an appointment" and back away.
Instead, we spoke for 90 minutes, but the conversation was embargoed until this morning, when Plum finally released its real business plan.
It turns out that the Plum's primary market was never home users. Instead, it's designed for high-end guests in hotels, and for that, it makes sense.