"Baby boomers are still driving volume. They come in and buy six wines and don't ask about them," said Curtis Mann, wine & spirits buyer for Raley's Family of Fine Stores.
"When a millenial asks a question, it's usually, 'What is the difference between these 4 Italian Pinot Grigios?' The reality is there isn't much difference."-- Mann
A baby boomer would say, Meet the new Pinot Grigio; same as the old Pinot Grigio.