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Richard Jennings blogs as RJ on Wine |
Richard Jennings spent $4000 of his own money to review 230 grocery store Chardonnays on his blog. I feel confident even in early March calling it "the year's best wine blog post" because I don't remember the last time I read a better one.
Jennings, whose day job is as HR director for a large mental health agency, is one of the most profilic reviewers of wine, with 44,000 tasting notes on Cellar Tracker. He previously wrote a weekly column for the assholes at Huffington Post (
pay for content, you parasites), but stepped away from blogging last year because his schedule was so full. He hadn't posted in more than six months, and that post was to apologize for not posting in three months.
When he returned to blogging, he did so with the type of public-service journalism that doesn't exist in wine writing anymore.
Sales numbers show Chardonnay is still easily America's favorite wine. Many Americans buy their wines in grocery stores, despite the best effort of writers (including Jennings) to dissuade them. Grocery store Chardonnay is what America actually drinks.
But publications, editors more so than writers, turn up their noses at grocery store Chardonnay. (I have tried soooo many times to sell Chardonnay stories.) Eric Asimov of the New York Times is the nation's leading public-service wine journalist; there's no close second. Yet I don't think you could get Asimov to taste grocery store Chardonays with handcuffs and a funnel.
I used to work for a newspaper that did this sort of story, and I was proud of that, but they don't do these stories anymore; nobody does. Instead, we write love sonnets about $60 wines of which only 150 cases were made. The one magazine that might do this sort of public-service story is Wine Spectator. If they do, I will applaud them, but it's more helpful to more consumers to see ratings and tasting notes (on
every wine, good and bad!) from a writer who doesn't reward only overblown wines.
Jennings made a lot of interesting observations about grocery store Chardonnay in the piece, which I won't steal from him here: you'll have to read them on his site. I was so impressed by Jennings' work that I called him to interview him about it.
Me: My God Richard, you spent $4000 of your own money? Are you sure working in mental health hasn't affected your mental health?
RJ: Yeah, pretty crazy, and I hadn't planned to originally. I
wasn't great about pricing things out. But once I got into it, it was an
interesting project and I wanted to continue.
Me: Where did you get the funds for these Chardonnays that you weren't even going to drink?