"Reserve" marijuana shows weed is already using some wine-style marketing

The label was torn; sorry. But note the higher THC.

When marijuana is fully legal, how will it be marketed? For many years people assumed tobacco companies would swoop in, but so far that doesn't appear to be the case.

Instead, marijuana merchants are, for now, taking some cues from their neighbors in the wine industry.

Take a look at the labels to the right. First, there was Black Lime, the marketing name for a strain of marijuana. Now, there's Black Lime Reserve -- it costs more and is more powerful. That's right out of wine's marketing playbook.

This is an outlier. So far it seems that most legal marijuana merchants use marketing techniques more common with spirits than wine: brand recognition of names like OG Kush or Blue Dream.

Champagne Collet: Big yet little-known co-op aims for subtlety

Sébastien Walasiak

When you ask a winemaker what he's trying to achieve with his top-end wine, the answers are usually similar. Thus my ears prick up when somebody has a different goal.

"Usually in a special bottle you have very powerful flavors, a lot of character," Sébastien Walasiak told me. "We don't want powerful. We want a long mouth, but not too powerful, not too much character."

This for a $100 bottle. Tell me more.

He did, and the story ended up reminding me less of winemaking than of some of the sakes I most like now, but that also took me years to appreciate.

Champagne Collet is the oldest co-op in Champagne, founded in 1921 by growers upset over grapes from North Africa winding up in Champagne. There was a riot and an arson fire over the issue, showing that wine politics haven't changed in France in nearly a century.

Idaho makes its best wines yet

Melanie Krause, owner/winemaker, Cinder

Idaho wine contines to be a fixation for me. The promise of the state seems immense, thanks in part to global warming, which has reduced the risk of vine-killing frost. Terroir-wise, it's not very different from eastern Washington; it's just a matter of updating the farming and winemaking culture, and that's happening.

I love it when -- apparently every other year -- I get a box of Idaho wine samples. This year I tasted the two best wines I've ever had from Idaho. I also will recommend 8 of the 12 wines I tried, a higher percentage than ever, and on par with what I might recommend from a box of random wine samples from any region in California.

There is no "Idaho taste profile," just as there really isn't a Washington taste profile. Idaho was known for Riesling for a long time mainly because of its frost resistance. But when the vines can survive the winter, there's enough summer sun in the best-regarded Sunnyslope region (an unofficial subsection of the Snake River Valley AVA) to ripen red grapes.

Without further ado, here are the recommendations.

Three days in LA: Food finds on a non-foodie trip

A very LA breakfast at Sqirl

Last week my wife and I went to enjoy the World Baseball Classic final round in the City of Angels. The trip was defined by night baseball games, and thus not restaurant visits. Nonetheless we managed to enjoy some uniquely LA food experiences that I recommend for out-of-towners.

Sqirl: My veganish friend Michelle vetoed my suggestion of Langer's for lunch and insisted on meeting us at Sqirl, the spelling of which really threw Siri for a loop when trying to get directions. Sqirl was THE most LA place we visited, and we liked it so much we went back for breakfast on our way out of town.

Why is it so LA? Where else do Americans eat salad for breakfast? (Not to mention lacto-fermented hot sauce and Turmeric Tonic.) It's a great success story: a Brandeis graduate started by making preserves and now has a full-service all-day breakfast place.

The first item on the menu, the Sorrel Pesto Rice Bowl ($8.25) is perfect for LA: it's delicious and healthy enough to allow me to keep my girlish figure. (Walda Frey: also a girl). To be honest, I didn't notice the namesake sorrel pesto but I have no complaints. It's a small treasure hunt of tidbits. Slivers of preserved Meyer lemon pop into almost every bite, making it the rare bowl of breakfast one could call "refreshing," and giving nice contrast to the sheep feta. You don't see the lacto-fermented hot sauce and you're not always aware it's there, but it leaves a nice buzz on your lips as you finish.

In-house baked goods are excellent, and I would be ashamed to list every one the three of us tried. Let's just say the blueberry mint scone was good and leave it there. But we weren't going to be veganish for our whole trip so ...

Boom times for wine media! Now if only we have something to say

In many ways, wine writing is better now than ever. There are fewer paid newspaper columns than 20 years ago, and for writers that's a bad thing, but most of those columns were myopic like a blind man touching an elephant: look, I discovered Port! Hey, Sauvignon Blanc exists and New Zealand makes it, here's one I tried!

Writing on the Internet is better because it has to be. You don't need to know what your local wine importer/part-time columnist thinks about Spanish red wines because you can quickly search for the opinions of an expert, a passionate newcomer, a local, a blogger who got a press trip ... whatever. You, the reader, have options.

But we writers went through a bad period of nearly a decade where we haven't had many options, not if we wanted to get paid. In the past week, though, I have learned of THREE new publications about wine scheduled for the next year. Three! In a week! It's like a lawyer learning a busload of tourists just got rammed by a drunk truck driver outside his office. Surely there's more work to be had!

Overwhelmed by wine education; I just want to drink wine

This is the way I like to learn about wine

Recently I attended an "educational" tasting of single-vineyard Barolo and Barbarescos. It left me feeling overwhelmed. Perhaps I experienced again what beginning wine drinkers face.

I went because I think I like Barolo and Barbaresco, and I wanted to taste some good Barolos and Barbarescos. I really am that simple.

As we know, wine is not that simple. It turns out that Barolos are not only different by which part of the Barolo region they come from: they're different depending on which part of the vineyard they come from. This wine tastes like this because it comes from a south-facing part of the vineyard on clay, whereas that one is from an elevated part of the same vineyard on sandy soil.

I despair. How can I keep track? I left that seminar feeling less confident in my ability to order a Barolo I like than before I got educated.

Why vineyards and other farms hire illegal immigrants

Last week I covered a Napa Valley Grapegrowers conference and wrote a news story about one of the topics covered: whether or not the county's wineries should consider marketing their above-average treatment of immigrant farmworkers.

Naturally, some readers took offense. You can't write about anything remotely political in this country without people taking offense. Commenters also made assumptions about my personal beliefs on immigration that aren't true, but some people aren't good readers.

I have always been very pro-immigration. I am not, however, a supporter of illegal immigration. I have been a legal immigrant myself in other countries. My wife is a legal immigrant here. For years it has bothered me that large news organizations in this country don't pay attention to the concerns of legal immigrants while writing sob stories about illegal immigrants who "made one mistake." I have pestered newspaper immigration reporters to pay more attention to legal immigration, and been ignored. There's a huge backup right now on processing green-card applications, and legal immigrants are worried, but nobody's writing about it.

However ...

The way the messed-up immigration system in this country works right now, it's impossible for farmers to keep feeding the nation without labor from illegal immigrants.