Monday, May 11, 2020

New video every wine retailer should see: Wine shop owner Frank Pagliaro

With my Intoxicating Conversation series I'm trying to cover all aspects of the wine industry, and right now arguably no one is more important than retailers. With restaurants closed, retail shops are your primary source of good wine and liquor, and they are busier than ever.

But that doesn't mean they don't have time for innovation. I'm impressed by some of the things Frank Pagliaro is doing, both to help his customers and to support restaurant workers.

Pagliaro is the owner of Franks Wine in Wilmington, Delaware, a fine shop that sells wine at all price levels. Frank is busier than ever right now, but he gave me 25 minutes of his time to talk about what's going on at his store.

One thing Frank is doing that other shops could consider: He is offering out-of-work bartenders, restaurant servers and others the chance to work as greeters at his store for tips. Doesn't cost him anything, and it seems to be working out for the greeters as well, as you'll hear in the video.

Wineries will want to hear what's selling, and the good news is: almost everything! Maybe it's temporary, but I think you'll want to hear Frank talking about how high-end wines are moving -- and low-end wines as well.

We don't talk about it in the video, but Frank has a second life. Sssh -- don't tell anyone: Frank Pagliaro, occasionally, is Batman.

But there is no butt-kicking in this video, though it might get a PG-13 for saucy language on promotional items. Look away, Aunt Harriet. The rest of you, check it out:

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